Eps 7: What Wonder Woman can teach you about Digital Marketing?
— Future of Digital Marketing and Trends
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Ernest Price
Podcast Content
Understanding why Batman and Wonder Woman have captured our hearts and wallets is key to harnessing the same power for your business, brand and the services you market. Whether you come up with innovative inventions or try to attract new customers, Wonder Womans can channel many inspiring leadership qualities to help you and your business reach new heights. Business leaders can see from the film what they can do better if they pay close attention to the many lessons Wonder Woman has learned in her fight against evil.
Look out for our favorite superheroes past and present and learn something for your brand. Whether we work in an agency or in any other marketing field, the lessons we can learn from our superhero friends can help our brands grow and thrive in the dog-eat dog world of creative marketing. For starters, here are some of the most valuable lessons superheroes can teach us about surviving and thriving in the world of marketing agencies.
Marketing is the art of storytelling, and superheroes rule. The reason superheroes have survived and thrived through countless repetitions of presentation is because of the brand itself. Although it is obvious that superheroes rule the world, there are some things we can learn from their huge popularity that can help us in business, marketing and life in general.
Online marketers are on a mission with the belief that digital marketing can save many businesses and change lives. Reesy Floyd Thompson, owner of Create the Best Marketing, specializes in the ID-I-Do-Know-Jack market for entrepreneurs who want to change the world. Their digital Wonder Woman mission is to teach non-marketers and goodwillies how to use the Internet.
I don't keep up with Facebook marketing because I happen to be an undercover comic book superhero nerd. I want to combine my two passions and tell you what Wonder Woman can teach you about Facebook marketing now that Wonder Woman has made her own debut. As Diana Price, I hope humanity has a Facebook marketer.
We all like to think that we embody these qualities, but you just have to look at the recent disasters of the Facebook campaign to see that many big brands do not have what it takes to conquer Facebook marketing. Very few Facebook marketers use emotional marketing to promote their Facebook marketing strategy.
Let's take a deep look at the attributes that marketers need to stay relevant on Facebook. As Facebook becomes a growing tool for brands and entrepreneurs, there is no easy way to show or tell your true, authentic self.
Digital marketers see the world through a different lens than digital, inspire customers and open up opportunities without thinking too much. Digital marketing works in the same way as a team, with each part playing its role to protect and save your business from the evils of stagnant businesses and outgoing customers.
Diana's education gave Diana the experience she needed to be Wonder Woman in the middle of a struggle in which the hard work of entrepreneurs paid off and they took her product or service to the unexpected. Every executive who puts a company on the market is a months-long or years-long version of Wonder Womans training, with the scene ending in a triumphant moment when the company is introduced to the world.
The Wonder Woman film is Warner Bros. 'latest attempt to breathe life and revive the floundering theatrical execution of its DC Comics holdings, hoping it can rival Disney's Marvel Cinematic Universe. The studio was accused of not effectively marketing the film. Vanity Fair reported that the studio has spent more than Suicide Squad on marketing Wonder Woman, with $3 million in ads and $26.4 million in figures since the campaign began five weeks after its launch.
The film also includes a series of company advertisements that encourage people to sign up for the company's fibre-to-home Internet service so that they can enjoy Wonder Woman on HBO.
Inspired by the release of the film Wonder Woman, Google has made Code an initiative to promote the next generation of female visionaries, and partnered with Warner Bros. Pictures to develop the Wonder Woman Code project. Amber Kirsch, the leading producer of visual effects in the Wonder Women film, shared her expertise as brand ambassador and lead girl for the initiative. In conjunction with DC FanDome, a new trailer was released in August showing a young Diana in the middle of her workout, followed by an adult Wonder Woman brandishing her magical lasso.
We are spoilt for choice in 2018 with Wonder Woman and Justice League in 2017 and Aquaman and The Flash in 2018 for new DC heroes adventures in years to come. The Batman, Wonder Woman, The Flash, Superman, Batman, Cyborg, Aquaman, Green Lantern and seven legendary heroes form a brand new Justice League, a new group of seven heroes ready to take on the evil that is Justice League. With the speed with which social media moves, it's up to Wonder Woman to do some digital marketing for the new team.
Whether it is your family, your friendships or the person you smile at every day in the tube, remember those words of Diana: "Only love makes the world a better place.