Eps 8: What winnie the pooh can teach you about digital marketing?
— Future of Digital Marketing and Trends
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Host
Ann Taylor
Podcast Content
Funny stories, cheerful music and storylines inspire brands to optimize their marketing strategies for the digital industry. S Christopher Robin , my contact with Winnie the Pooh literature and author of A.A. Milne films has made me think about brand marketing lessons we can learn from certain pooh-isms and wisdoms from the film that has been around for over a century. Below are quotes from the movies that address some of the world's most philosophical bears and how you can apply them to your credit union or bank marketing strategy.
As our friend Pooh navigates hundreds of acres of forests in search of honey and meaning of life, he and his quotes provide a great foundation for many life lessons, but I've found a few that remind us that customers are the key to small business success. Successful marketers want to learn more about their products, customers and new branding strategies. I've learned so much working with members of my shift marketing team, and that's because I've never been afraid to ask them questions.
In today's crowded online market, few digital marketing skills are more important to business success than developing brand identity. This is an area where working with a robust digital marketing approach can make a big difference in determining business success. Digital marketing strategies play an important role in understanding online customers and Google Analytics so that they can continue to focus on brand goals.
With digital channels such as search engines, websites, social media, emails and mobile apps, digital marketing is a way for companies to support goods, services and brands. As a digital marketer, you create industry-relevant content that is of significant value for your customers, builds customer loyalty and increases consumer interest in your brand or product.
Digital marketers use their empathetic skills to get a feel for what their target consumers want and need to create branding campaigns that showcase their brands, products, solutions and desires. Data Analytics allows digital marketers to gain data-driven insights into customer preferences, brand development and more. Modern digital marketing has enormous systems and channels for marketers to bring their brands and advertising on board across complex channels.
Pooh and some friends start a recruiting company called Honey Pot Recruiting Services. As we grew up, we looked for internships, and like Pooh hunting for honey, the lessons of the characters in Winnie the Pooh's story apply to navigating the 100-acre forests of the PR and marketing worlds. Every PR / marketing internship is different, but as my time shifted, I learned four important lessons that I will distill below.
Too many small businesses are working hard to ignore the importance of marketing. When we conduct marketing audits for credit unions and banks we often see too many copies, too many different messages in one piece of marketing and too many colors that do not correspond to what the brand would like to enact.
If you are a rabbit in a leadership role, he is unlikely to have many surprises, so trust him to get the job done and give you time to focus on how your Tigger is dealing with your Eeyore. In hundreds of acres of forest, donors to your charitable organization can work with donors like Christopher Robin, Piglet, Eeyores, Tigger, Rabbit, Owl and Kanga-Roo just as you would with Winnie the Pooh.
Stay with me and you will at least see a bit of Pooh, Tigger, Eeyore, Rabbit and Piglet in all of us. A big thank you to A.A. Milne, Winnie the Pooh and the children for this important lesson. As well as being a great colleague and friend, I have turned to suggestions, insights, role-playing and hands-on sessions to help Pooh learn new skills and find ways to improve his recruiting skills.
It was one of those moments when a story or a song by Winnie the Pooh shot me in the head and the seed was sown. I began to wonder if it was Winnie or his friends who were the recruiters.
Winnie the Pooh, born with the small brain he describes in the film, offers some interesting insights that can be applied to many aspects of life, including marketing and branding.
In one of Winnie the Pooh's stories, friends of Eeyores are said to give him a basket of honey and a balloon for his birthday. In the film, piglets, rabbits, owls and kangaroos come to the rescue, but the most important thing for Tigger is that he jumps and has fun. Just as Winnie inspires countless metaphors for life, so does customer service.
An innocent and energetic child, old Christopher Robin, left alone in hundreds of acres of forest, burdened by the drudgery and boredom of adult life, needs a new introduction to old friends: Winnie the Pooh piglets and Tigger's company to recover his spirit and save his family.