Eps 6: What Superman can teach you about Digital Marketing?
— Future of Digital Marketing and Trends
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Byron Hopkins
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The Justice League of digital marketing is digital marketing with seven legendary superheroes working together to build your business and keep your customers. Digital marketing works the same way, with a team in which each part plays its role to protect and save your business from the evils of stagnant business and outgoing customers. For starters, here are some of the valuable lessons superheroes can teach us about surviving and thriving in the world of marketing agencies.
Understanding why Batman and Wonder Woman have captured our hearts and wallets is key to harnessing the same power for your business, brand and the services you market. Justice League is the superhero team that Superman belongs to, and you can achieve more if you have more people on your side. Imagine that when you're working on your content marketing and you'll have more great ideas than Superman in a big red cape.
It takes time to create an audience, generate leads, and put leads on sale, but if you stick to it and apply these lessons, you can be a content marketing superhero floating through the sky of inbound marketing. Whether you're a big Superman fan like Jerry Seinfeld, don't read comics, or have never followed a Superman model, your content marketing campaign can be great. Given my geekiness, I couldn't stop blending my love of Superman with my passion for content marketing, so I came up with six basic content marketing tenants, which can be learned from Superman.
There is no way to run your business without producing enough content to engage your audience every time Clark Kent fights evil rock monsters or writes exciting news stories. Although I'm not suggesting you wear the cape and develop an alter ego , there are lessons to be learned from Superman's content marketing.
Superman is a fictional superhero who appears in comics, TV series and movies. DC has taken the Superman brand to unprecedented heights and has been working on stories that connect with readers for over 80 years.
Superman's personality and message connects with the audience because he stands for justice, not revenge and violence. He is one of the few superheroes whose powers were born with, he was not bitten or combed by a radioactive spider or subjected to some strange scientific process. His personality is that of a cultural superstar, a man of steel who works for justice for all.
In the 1940s, Supermanac made his first appearance in a comic and radio series titled The Adventures of Superman that ran until 1951. Jerry Siegel and Joseph Shuster had hoped to sell Superman stories to syndicated newspapers and comics but eventually agreed to release them in comics after years of a long courtship and syndication. With all these qualities, Superman generated a huge impact on the target audience and learned his lessons about business and life as an entrepreneur.
Superman, Batman, Wonder Woman, Flash, the Cyborg, Aquaman, Green Lantern and seven legendary heroes create a brand new Justice League, a new group of seven heroes ready to face the evils of the universe. Two young Jewish boys from Cleveland, Ohio named Jerry Siegel and Joseph Shuster were in high school when they began to work on Superman.
When you think about it, Superman is one of the few superheroes who don't wear a mask. Superman fans can be up to 80 years old or eight years old. The fact that AOL and Time Warner own DC Comics, which published the Superman comics and uses the character, is seen as synergistic of the success associated with the Superman brand and WBs as they have managed to attract younger consumers to the comic book industry by having DC release Superman comics while simultaneously releasing Smallville comics.
For the sake of our team, we decided to explore some more office-friendly topics: Batman and Superman can teach us two of the most important elements of digital marketing: content marketing and technical SEO. Clark Kent, aka Superman, creates content for Metropolis's favourite newspaper, The Daily Planet, keeping his ear to the ground while preserving his secret identity.
Your content marketing program management doesn't want to get messed up, so fix it. Decide that companies that want to become superheroes in content marketing should develop stories that they want to tell about their company and its capabilities. Startups have learned the need to understand target customers and market segments, to offer services and products and to manage business as required to serve target groups so that corrections should therefore be a matter of pride, not disbelief.
Despite the fact that I have a personal blog called Clark Kent's Lunchbox, you can be certain that I had my pre-sale tickets on IMAX on the eve of Superman movie premiere.
Given that the new film will be set on the super-team blockbuster Justice League, it probably spoils the territory to admit that Batman and Superman will eventually fight crime together.