Eps 9: What Popeye the Sailor can teach you about Digital Marketing?
— Future of Digital Marketing and Trends
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John Lowe
Podcast Content
Popeye and his reliable spinach combine to stop the flow and repair the damage. Just when all seems lost, Popeye saves the day for Olive with his magical spinach. Popeye tells the story of Sweepea's efforts to get him to eat his spinach and sees his efforts crowned with success.
Popeye the Sailor Man is a fictional cartoon character by Elzie Crisler Segar. Popeye, a legendary American cartoon character, teamed up with the French environmental organisation Seacleaner to highlight the importance of protecting and cleaning up the world's oceans. Popeye himself first appeared in The Daily King in 1929, a comic called The Thimble Theatre.
Popeye himself started out as a minor character, but as his popularity grew, the Daily King cartoon, called Thimble Theatre, was renamed Popeye. Thanks to the animated short series, Popeye became more of a sensation than the Popeye comics, and in 1938 a survey revealed that Popeye was Hollywood's most popular cartoon character.
His style was heavily influenced by Fleischer cartoons from the 1930s, which featured Sweepea, the lanky Bluto, Popeye's friend and versions of Olive Oyl, Poopdeck, Pappy and Sea Hag as characters. The first Popeye cartoon to hit the market was the Betty Boop cartoon.
King signed an agreement with Fleischer Studios in November 1932 and Popeye began appearing in a series of animated films from Paramount Pictures alongside other characters in the Thimble Theatre. In 1933 Max Fleischer adapted the characters of the Thimble Theatre for Paramount in the series of cartoons and short films of Popeye the Sailor. Popeye has appeared since then in comics, TV cartoons, video games, countless commercials and a 1980 live-action film starring Robin Williams.
The cartoons striking language and bulging forearms stem from the source of our favorite sailor man, Popeyes machismo and almost supernatural power: spinach, of course. According to an article in Segars Town, which is full of characters who were excellent inspirations for his comic actors, Fiegel is not the spinach eater but the bartender most likely to throw out a few bourbons.
On January 17, 1929, 85 years ago, our beloved sailor Popeye debuted in the theater's thimble comics created by E.C. Popeye was created by Popeye creator Elzie Crisler Segar and first appeared in comics in 1929. In the 1930s, the character was adapted by Paramount Pictures, together with his girlfriend Olive Oyl and his nemesis Bluto, into a successful and popular animated film that ran until the late 1950s.
You may be surprised that the Popeyes restaurant is not named after the spinach-loving cartoonist Popeye. The question refers to the classic animated character Popeye the Sailor. Alvin C. Copeland Sr. Founder renamed his first restaurant in New Orleans Popeyes after Popeye Doyle of the French Connection.
For the rest of the story, it's true that not only did we get an idea of how useful spinach is because the character grew stronger after eating a can of spinach, but we also realized that the comic book became a movie and TV series, a popular icon, and a great marketing strategy. Take the example of Popeye the Sailor, in which many scientists have investigated the origins of brand content on this subject. Other references to Popeyes are based on real people.
In addition to the actual adoption event, it can be seen that on the same day that the Popeye syndicate had the sailor in the newspaper, there was also a comic king on the show.
After more than 70 years as a committed parent, Popeye the Sailor Man has completed the adoption of his beloved Sweepea in a special ceremony on November 21 in New York City hosted by the National Council on Adoption. Celebrated as a role model, father of his adopted son and an inspiration to adoptive parents, Popeye was at the heart of the council's annual Kids at Heart event to mark National Adoption Month. A week before the adoption event on November 14, cartoonist Hy Eisman's nationally syndicated Popeye comic page included a flashback to the original Popeye strip where SweePea appeared first.
Thanks to Popeyes Branding Win, it will be mentioned in marketing materials in the coming years. Allen Canning also markets the Popeye brand by canning spinach with Popeye on it, and Popeye Fresh Food Market wraps fresh spinach with Popeye character on the packaging. The Popeye the Sailor is part of the marketing behind it, even though they no longer have the rights to use the figure.
Artistic works, such as cartoon characters, have copyrights that expire after 70 years, the year after the author's death. Remember that there are separate copyrights for other works related to the comic book characters in the campaign, such as the musical work that includes Popeye’s theme tune, written by Sammy Lerner in 1933, so approval and research are required to determine its copyright before it is used in advertising.