Eps 1: The growth of mobile in financial services

The finance sector has actively been embracing mobility in their customer engagement strategies.
Mobile messaging allows rapid, multi-directional, easily accessed communication, and is a viable initial channel for customer service, lowering costs, and keeping contact concise and focused.
API integration with existing CRM, billing and related systems allows segmentation and automation of the contact process, ensuring information and offers are timely, relevant and add value to both parties.