Eps 26: Contextual targeting
— The too lazy to register an account podcast
Contextual advertising is advertising on a website that is relevant to the page's content.
Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website.
Behavioral advertising is expected to become the next frontier of contextual advertising.
| Seed data: | Link 1, Link 2 |
|---|---|
| Host image: | StyleGAN neural net |
| Content creation: | GPT-3.5, |
Host
Roger Marshall