Eps 69: Biography Of Unbox Therapy
The podcast discusses the creation and rise of the YouTube channel Unbox Therapy, founded by Lewis Hilsenteger. It delves into Lewis's background, including his early interest in technology and gadgets. Lewis started Unbox Therapy in December 2010 with the aim of providing honest and comprehensive reviews of tech products. The podcast highlights some of the pivotal moments in the channel's growth, such as the viral videos that brought significant attention to the channel, including the "iPhone 6 Plus Bend Test." It also explores the content creation process, the importance of authenticity in his reviews, and how Unbox Therapy expanded its operations over the years. The discussion emphasizes the dedication and innovation required to build such a successful platform in the competitive tech review space.
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Host
Greg Dean
Podcast Content
Lewis's engaging personality, combined with his comprehensive and no-nonsense reviews, quickly resonated with viewers. His breakout moment arrived in 2014 when the video “Bendgate” went viral, showcasing the iPhone 6 Plus bending under pressure. This video brought Unbox Therapy into the mainstream spotlight, racking up millions of views and sparking global conversations about product durability.
Over the years, Unbox Therapy's content has expanded beyond simple unboxings to include in-depth reviews, comparisons, and even futuristic tech showcases. Lewis's trademark simplicity—often just him and a product on a white desk—struck a chord with his audience, making tech accessible and intriguing for millions worldwide. His ability to break down complex technology into relatable and understandable content significantly contributed to his channel's success.
Collaboration has been another significant aspect of Unbox Therapy's growth. Partnering with other prominent tech YouTubers and brands, Lewis has consistently expanded his reach and influence in the tech community. His authenticity and unfiltered opinions have earned him a loyal follower base, and as of now, Unbox Therapy boasts over 17 million subscribers, cementing its position as a leading authority in the tech review space.
Beyond YouTube, Hilsenteger explores newer avenues like his podcast, "Lew Later," where he dives deeper into tech discussions, industry trends, and personal anecdotes. Despite the growing complexity of tech gadgets, his content remains consistently engaging and user-friendly, democratizing tech information for enthusiasts and casual viewers alike. Lewis George Hilsenteger’s journey with Unbox Therapy exemplifies how passion, transparency, and a genuine connection with the audience can turn a simple idea into a digital phenomenon.