Eps 5: 8 Ways Gym Rat Will Help You Get More Business
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Host
Leon Knight
Podcast Content
No matter how much you may think otherwise, it is about time that you sat down with your sales team and created some structured sales strategies to ensure that your sales floors are selling more gym memberships. If you are looking to increase sales at the gym, you have got to find ways to bring people to your business. People are only going to buy your product if you can put it out there and make people curious about it.
You are going to deal with people more interested in getting a cheaper gym membership than getting fit. If everyone buying gym memberships were really committed to exercising regularly, then clubs would really be having trouble trying to fit everybody in. In fact, in order to make a profit, the owners of gyms would need approximately 10 times the number of members that can really fit through the doors.
Typical customers of health and fitness products may be far more diverse than the stereotypical gym-rat that you may instantly conjure up. Finding people who could actually benefit from your products or services is critical to any business, including the health and fitness market.
Here, we are going to cover how you go about finding that one or individuals that could get the most value from your products, and making sure that they know about your business. These people are your target market -- those that will be able to get the most value from your product, and are the ones that are the most likely to see the value. People are always looking for products that will help them maintain health and enhance their lives, so chances are good your product is going to fit with somebody out there.
If you are looking to make money in the fitness industry, selling fitness plans could be one of the more lucrative ways you can go about doing it. If you have an active audience that is interested in your products, or if you are great at advertising and marketing yourself, selling fitness plans can be one of the best ways to make money in fitness. If you are interested in making money in fitness, though, you are going to need to get creative.
If you cannot really afford to give up a gym membership or a beloved kickboxing or yoga class, there are still ways you can get physical fitness done on a tight budget. GymPact lets you set aside money as a motivation to reach fitness goals.
FitnessTexter gives people a simple way to receive an incentive offer from your gym, and the gym gets the sales leads, too. One of the most successful fitness marketing ideas that a gym can utilize to boost memberships is starting a refer-a-friend program. If you can generate this level of excitement amongst the members in your gym, then you will create this kind of word-of-mouth marketing. Of course, getting people to write reviews about your gym or give you a testimonial may be a tough sell.
Answering questions can be a nice perk only your gym members receive, so that you can give as much value to memberships as possible. The topics in this guide can help you provide a lot of value, so you can deliver the best gym membership experience to your awesome customers. Increasing the quality and value that you offer your existing clients is one of the biggest things that you can do for your gym business. A unique value proposition can help to create a unique experience your customers will have when visiting your gym.
There are gym rules that need to be followed, and foolproof ways to achieve maximum results on each and every visit. Knowing how difficult it is for people to get up and get down to the gym, there are apps that come in handy for keeping your steps on point. The struggle to lose weight and stay in shape at the start of the year is always a given, and the gym industry is taking full advantage. The simple truth is that getting in shape takes hours upon hours of grinding at the gym, dedication, and motivation.
Do not fall into the trap of thinking lifting weights and doing intervals several times per week means you can become a sloth on days when you are unable to fit a workout in. Look past the snobbishness, focus on getting in shape in these early months, and--if you can persevere and fight through the statistics working against you--you will become a consistent performer in no time. If you do not treat your fitness for brands like you are supposed to treat your own, like those January gym bros, you are going to leave before February starts.
It is easy to see how companies could turn into gym bros in January. One day, they had a eureka moment. Sitting on the helm of any start-up is a gamble, but you can bet if you can change peoples bodies, they will turn up to your gym. With so many fitness apps, online training plans, and digital coaches, more and more people are choosing to work out in the comfort of their homes, making this a big market to tap into.
We have put together our top 9 ways you can earn a living from fitness without having to slave away at the gym coaching new people each week. Plenty of gyms and fitness studios are offering deals via sites like Groupon and LivingSocial, just to get you in the door. Daily deal sites can be an excellent way to boost sales at your gym, short-term, but if you are looking for a long-term solution for selling more gym memberships, day-deal sites are not the answer. With an effective referral program, you are giving your best customers more incentive to help get the word out about your gym or fitness services.