Host
Ernest Price
Podcast Content
Having 90 days lead times is common, but you want the correct amount of time for getting goods from suppliers. If you are going to have very long lead times and do not want to hold as much inventory, you are going to always have more deliveries waiting for each supplier. If you set your shop so you have a lead time of 90 days, and you keep 30-day inventory, this means that at any given moment, you are going to have 2-3 deliveries pending. For example, if you get the products in for the next 90 days, and your lead time is 30 days, then you will have 60 days to act -- make an PO, or swap out the product with something else on your eCommerce site.
In this scenario, your sales cadence is telling you when and how you should follow up with the lead once they fill out a form . For instance, if one of your starting points in the sales conversion funnel involves a lead completing a form on your website, then the steps you take to reach this prospect and convince them to accept an in-person meeting form your sales cadence.
In the typical marketing funnel or sales process, B2B lead generation is a one-step process. We know B2B lead generation describes a process used by sales/marketing teams to convert prospects to paying customers. B2B lead generation involves collecting the potential customers information - like their name, email, company, and job title - which will be used for personalized communications and sales outreach. Outbound lead generation is also called breakthrough lead generation, a process in which you are seeking out a prospective customers attention, whether or not he may have sought out information.
Inbound lead generation is all about getting high-quality leads, which convert to higher sales. Inbound is called permission-based lead generation because they are focused on providing the right content, such as breadcrumbs, for your prospect to track back to you. You use email to reply to leads who fill out the form on your website, to follow-up with prospects who you meet personally or over phone, and as the last channel for closing the deal or selling.
What is so wonderful about webinars is that they provide an opportunity for lead generation and a chance for sales . It may sound crazy, but webinars generated more leads for us, and made more sales, than any other tactic.
Check out our guide on cold emailing b2b nuts and bolts for writing cold emails that are read and get you B2B leads. With that in mind, let us dive into 61 ways to get more B2B leads and boost sales. That is why I am listing the 61 powerhouse lead generation strategies and tactics B2B businesses are using to drive sales.
In this guide, we are going to share 15 lead generation techniques that worked for thousands of online businesses . This post will then take lessons from each of those cases and offer actionable tips for applying those ideas within your own lead generation and sales processes. In the meantime, you can take a look at the other posts on our blog to find even more tips and tricks that you can use to improve your own effectiveness, including these 101 Gmail tricks and hacks that will make you an email master, this list of B2B Lead Gen Tools, this list of B2B Lead Gen Ideas and Tips, and these sales email follow-up templates and sales email templates that really work.
In this post, we take a look at various lead magnet ideas that you can use on your site to boost your email signups. Use these lead magnet ideas to create the ideal email signup offer your visitors cannot resist. Below, we are going to go over 10 lead magnet ideas, as well as a few high-converting examples, to give you some inspiration as you build out your email opt-in campaigns.
Digital marketers can generate multiple sales opportunities by focusing on lead capture via email. Fittingly, responding to newly acquired leads emails quickly--ideally within less than five minutes--is critical for improving sales and conversion rates. In a few clicks, you can enroll your leads into an automated drip-feed of natural-looking emails, which are delivered to your sales prospects throughout the course of days, if not weeks - designed to entice them to click respond and continue their one-on-one conversation with you. Based on a page, or pages, that your prospects submitted their information to, you will be able to start the conversation that hopefully leads to converting your prospects to customers.
Regardless of what you choose, Internet leads are a great lead source, particularly for telephone sales agents, because these prospects are usually ready to purchase right away. An internet lead requires almost instantaneous responses, otherwise, your chances of selling plummet.
To be fair, we are not aware of a better sales funnel to convert cold leads to paying customers - Tripwire funnels are an excellent way to skip the lead generation process entirely, if you are selling a physical product or an online course, and go straight for the new customers. Because if you have ever tried to boost B2B sales by getting more leads, you know that is hard. If you are serious about increasing B2B sales, you are going to need a solid lead generation process.